In most cases (and in all cases in which the coffee shop doesn’t want to risk being sued), coffee shops can’t advertise CBD as doing much of anything, one way or another. While clinical trials attempt to determine an effective dose for a particular condition, says Esther, the growing “wellness empire” is free to leave the effects to your imagination. “People who are selling CBD don’t even have to make specific claims. The relationship between the actual amount of CBD and the effect doesn’t have to be very specific, because there is no specific effect that they’re talking about,” says Blessing. “So if I have a CBD latte, I might feel a little relaxed, or a little less neurotic, or who knows.”


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Sean McAllister, one of the researchers at California Pacific, was studying the effects of Cannabidiol(CBD). Pierre Desprez, a molecular biologist researcher, began studying ID-1, the gene that causes cancer to spread, about 20 years ago. The two combined their research and introduced CBD to cancer cells containing ID-1 in a petri dish. They found that CBD stopped the metastasis of the cancer cells.


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