“I’ve got to be really careful what I say when it comes to preaching about benefits that CBD can bring,” says Richard Roocroft, the vice president of global sales and marketing for Flower Power. “We just say, have a cup of coffee once a day to keep the doctor away.” I ask about his dosage and whether he has information indicating it has any effect. “To answer your question, ‘Do we have the studies?’ No. We have nothing that would support that,” he tells me.
The final advantage in the above list of a lower cost per milligram is one worth looking into further. As previously mentioned, because a full spectrum product is derived from a whole plant ex-tract it typically costs more (you the consumer are getting more than just CBD). Chase Terwilliger, CEO of CBDistillery, adds, "It is less expensive to manufacture isolate-based products com-pared to full-spectrum products. Rather than taking advantage of a larger margin, we decided to pass the savings along to the consumers." For those looking for a pure CBD product, you will al-so be delighted to find that CBD oil made from isolate is typically less expensive than a full-spectrum product. Which brings up a final point which is to do your research on the industry standard pricing for cost per milligram to ensure you are not paying an unnecessary premium.