The human body also produces cannabinoids, known as endocannabinoids, in a bodily system known as the endocannabinoid system (or ECS). The ECS promotes homeostasis by regulating a wide range of functions, including motor skills, mood, appetite, and sleep. As we age, our ECS produces fewer endocannabinoids; they may also decrease due to physical injury or disease. Replenishing depleted endocannabinoids with phytocannabinoids like CBD can help restore balance to the body.
Research and regulation of cannabis in general is decades behind other crops and drugs because of its long prohibition. We’re in the early stages of a chaos period that will last a decade at minimum — a substance has to be legal in order for scientists to figure out how it works and for the government to figure out how to ensure it’s safe. Clinical trials take years to complete and will have to build on each other to create a competent understanding. Coupled with modern technology’s ability to disseminate truths, half-truths, and complete lies, this means we’re in a phase ripe for scams, intentional and not.
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West maintains that there are plenty of reasons someone would explore this combo. And she should know: She manufactures her own brand of CBD coffee. “I’d bet that at this point, many adults have heard about CBD in the news or have come across ads for CBD products, but they might not know exactly what it is or how to try it,” she says. “Coffee, on the other hand, is a part of so many people’s everyday lives. So coffee is actually a perfect, natural way for people to explore the potential benefits of CBD.”
It is a strict violation of the Food and Drug Administration DSHEA guidelines to make medical claims about the efficacy of CBD products in the treatment of any medical condition or symptom. Although preliminary research has shown tremendous promise of CBD oil helping people in pretty remarkable ways, legitimate CBD companies will refrain from making any direct medical claims. Be very wary of companies that defy this guideline, because if they disregard this particular rule, what other rules are they willing to ignore?
Willie’s Remedy, the “hemp derived cannabis products to supplement a legendary life well-lived” per their website, will debut in Colorado some time in September. From what little can be gleaned from the website, the whole bean coffee will be “small batch” roasted, “infused with full spectrum CBD oil derived from American sourced and organically grown hemp,” and sold in eight-ounce tins.
“The standard dosage, I would say, is around 20 mg per serving,” says Joshua Tavares, the general manager of Clover Grocery, which sells a wide variety of CBD products including gummies, tinctures, and topical lotions. (Tavares describes the shop, which also sells artisanal potato chips, as a “bougie bodega.”) “The main benefits that we touch upon when selling the products are that CBD is helpful for anxiety and providing you with a sense of calm. I would say it’s our top seller since we brought it in. The CBD category in general is really booming right now for us.”
Scientific and clinical studies indicate that CBD could be effective in easing symptoms of a wide range of difficult-to-control conditions, including: rheumatoid arthritis, diabetes, alcoholism, PTSD, epilepsy, antibiotic-resistant infections and neurological disorders. CBD has demonstrated neuroprotective effects, and its anti-cancer potential is currently being explored at several academic research centers in the U.S. and other countries.
CBD is showing real promise as a compound that can contribute to protecting the brain, thanks to its anti-oxidant and anti-inflammatory abilities. Scientists are investigating its role in neurogenesis and its ability to help the brain heal from injury, and as a treatment for neurodegenerative disease. Research suggests that CBD may help to reduce brain damage from stroke or other neurological injury. And CBD is increasingly looked to as a possible therapy for several neurodegenerative diseases, including Parkinson’s, Alzheimer’s, and multiple sclerosis.

Everyone wants a piece of CBD, and nobody is watching. Remember: There’s no regulation by the FDA or anyone else. An investigation by Natural Products Insider, a trade publication for the supplement industry, revealed that CBD producers are, at best, claiming to follow “good manufacturing practices” without any official oversight. It’s illegal to sell something that isn’t what its packaging claims it is — that falls under the purview of the Federal Trade Commission — but nobody is doing onsite testing.


Although Luminary Medicine Company formulas are made with exclusively certified organic and wildcrafted ingredients, there is no auditing system in place, so neither our product nor any other consumable product using cannabinoid-rich hemp oil may legally use the word “organic” on the front panel of the product. When the word “organic” is used on the front panel of a consumable, CBD rich oil product, it ought cause a consumer to pause and consider the legitimacy of other claims and the overall qualification and reliability of the manufacturer.
That lines up with one of the rare instances of FDA testing. In 2016, the FDA tested several “CBD oils,” ultimately issuing warnings to eight companies. Some of those oils were found to contain no or barely any CBD, and many contained illegal quantities of THC. For example, Healthy Hemp Oil’s “Herbal Renewals 25% CBD Hemp Oil Gold Label” contained 8.4 mg/g of THC. Sana Te Premium Oils, which sold 25 mg “CBD oil” capsules on Etsy, contained between 13 and 19 mg/g of THC and less than 0.1 mg/g of CBD.
In the U.S., dietary supplements come with serving size suggestions located on the Supplement Facts label. We tend to encourage a “less is more” mentality when it comes to the amount of oils or capsules our customers consume on a regular basis. (We recommend starting out with 15 drops.) That being said, the serving size of our supplements is a matter of personal preference. We strongly encourage Bluebird customers to experiment with our products and consult with a healthcare professional as needed. This is the best way to identify the amount and frequency of consumption that works best for each individual.

Cannabidiol, or CBD for short, is a natural phyto-cannabinoid (or plant-based chemical compound) found in cannabis plants, including hemp and marijuana. Unlike other cannabinoids — namely tetrahydrocannabinol, or THC — CBD does not produce any psychoactive effects, and will actually counteract these effects to a degree. CBD will induce feelings of sleepiness; for this reason, it can be an effective soporific for people who struggle to fall and/or remain asleep due to insomnia and other sleep disorders.

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